“When the content you create encapsulates the values and aesthetics of your brand, it will attract and genuinely connect with the people who want what you do. You’ll have a clear path forward, and a beautiful representation of what you do and stand for, as well as who it’s for. And you’ll be able to share and sell with confidence, clarity and consistency.”
Meet Naomi
Welcome! I’m Naomi Bulger, a former magazine editor, illustrator, and communications coach.
I started Tangle & Fern in 2020, to work alongside big-hearted women to help them share their work in public. Together, we create beautiful, true-to-them brands that feel honest and easy to use, and plan and write compelling content that gives a framework and a unique voice to their ideas and stories.
The brands and content we develop help form a language that genuinely represents my clients and their values, enabling these women to find and connect with the people who are looking for them.
I’ve been crafting thoughtfully-written content, and building authentic brands, for more than 15 years; first as a journalist and editor, and then as a brand and communications manager for local and national companies and not-for-profits.
In that time, I’ve helped bloggers and crafters turn their business dreams into reality; I’ve launched successful print magazines and charity campaigns; and I’ve helped business-owners build online communities and loyal customers through websites, newsletters, and social media. I would absolutely love to work with you, to help bring your skills and creativity to the world.
As seen and heard in…
“Naomi is the only person I trust to edit my columns, write emails on my behalf and tell me when something is good or rubbish, so trust me when I say you’re in safe hands whenever she offers you her help.”
— Sara Tasker, Me & Orla
The story behind the name
The name “Tangle & Fern” is inspired by the combination of wildness and tenderness that characterises the way human beings have communicated and connected with one another, throughout the ages.
Tangle is a celebration of storytelling. It’s a place of brambles and hedgerows, of wild berries and rosehips, a thorny, unpredictable, challenge-ridden yet surprisingly-beautiful morass of fruit and flowers that is at the heart of every great story, from Chaucer to the Brothers Grimm, and Homer to Hemingway. Storytelling is also at the heart of your brand, enabling you to tell your own story in a way that connects and delights.
Fern is the slow unfurling of an idea from its curled-up beginnings, your closely-held hopes and dreams, to the slow-but-steady growth of that idea into tangible reality: your words on paper and screen, your images delighting others, your stories connecting with your right people and creating community for you and others. And, ultimately, your goals being met.